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Search Results for Author 'Rangarajan, Deva':

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How to Build Brand Equity Through Employee Engagement

Idea posted: December 2014

Institutions: University of Houston Bauer College of Business    Vlerick Business School   

Authors:

Employees can impact a company’s brand equity. A friendly clerk in a store or an effective IT project team that delivers to the satisfaction of the customer are two positive…

  READ MORE   PIN TO MY IDEAS Idea #466

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